Members must believe in some tangible benefit if they are to belong to a professional body. At best, this will be achieved by persuasive arguments based upon a body of evidence that is centrally maintained and updated. The organisation must lead on issues that illustrate the benefit of that profession to society and communities. Society will judge the authority of an organisation by its ability to be heard, seen in print and other media, and by the influence it has with local, regional and national government. The inclusive nature of its governance will lend legitimacy and authority to public statements, whether they relate to matters of professional practice or the wider social applications of information access and use, or to legal issues of copyright, intellectual property or other statutory requirements. The adopted policies should be accessible as well as meaningful to a majority of members. This requires the organisation to have a democratic governance structure that includes member participation in policy formulation and implementation. Taking a stance on advocacy includes representing professional self-interest. This is in contrast to the position that can be taken by a trade union, where members can expect personal advocacy and workplace representation. A professional body is bound to safeguard public interest and thus will advocate the best result for society or the community. The Wirral case ( McKee, 2009) serves as an example of advocacy. The bottom line is that in most cases, cloud storage can save money and a lot of effort.īiddy Fisher, in Libraries and Society, 2011 Advocacy, leadership and representation The database is accessible from anywhere the Internet is available. The company using the cloud has fixed, predictable expenses for database maintenance that are negotiated up front. (Responsibility for application software that interacts with the DBMS may be the responsibility of the owner of the data or application development may be included in cloud service package.) ■ The cloud service provider may also be responsible for upgrading the DBMS. If new/larger/faster hardware is needed, the cloud service provider purchases and installs the replacement hardware. This can significantly reduce the cost of supporting the database, not only because the data owner does not need to purchase hardware and software, but because it does not need to hire staff members or consultants who can maintain the database environment. That becomes the responsibility of the cloud service provider. The owner of the data does not need to maintain database hardware or a DBMS. There are some tangible benefits of moving a database to the cloud: ■
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